Rule of 40: Four Common Challenges

Email used for login; passwordless access with 6-digit code.

Optional phone number for logging into the account.

Add {{title}}

Auto Tags

Auto tag title

Choose the content you want to show on your profile.

Shows user's location beneath profile image on their card.

Collect contact info via a form, then send an automated text and email with your details.

Color for the job title, company and more

Default Title

When an employee leaves the company, certain identity providers such as Entra ID automatically suspend the user account for a 30-day grace period before it is permanently deleted.

Do you want to override existing content for all users?

Do you want to override existing title and order for all users

Job Title

Displays job title on the digital business card.

Left Title

Lock content is available on the <0>{{name}}</0>.

Mobile number displayed on the digital business card.

Name

Personal email displayed on the digital business card.

This field is used to add a URL that points to the profile picture of the user. The URL should be a direct link to an image file (e.g., JPG, PNG) accessible online.

Placeholder Job Title

Right Title

Section Title

Controls whether users receive an onboarding email automatically.

Sync to {{title}}

Sync your Wave contacts to {{title}}.

Assigns users to a team; must exactly match dashboard name.

The job title is too long

The job title is too short

The title is required

The title is too long

The title is too short

Title

Override the content of the digital wallet

Update the font and colors of your profile's text.

Update your photo, background, job title, company, and location.

Sets card language; defaults to English if blank.

Wave will send a text message with your contact info and profile to:

Website Title

Work email displayed on the digital business card.

Work extension displayed on the digital business card.

Work number displayed on the digital business card.

Your team will lose all company-branded content

Paul Robinson

Founder

London • Rule of 40 Ltd

Rule of 40: Four Common Challenges